4 problems local Ecommerce sellers have selling on Lazada, Shopee and Qoo10
February 25, 2021
Small domestic market:
Singapore is a great market to start an ecommerce business as consumers are so accustomed to online shopping. Singapore is still one of the top-5 Southeast Asian markets leading the charge when it comes to ecommerce market growth over the coming year. But sellers will need to go beyond our shores and explore cross-border ecommerce to countries like Malaysia, Indonesia, Philippines and Vietnam.
Competition from overseas sellers:
Globalization offers convenience and choice for consumers, but it also hinders the growth of local sellers. Which is why the government’s latest move to impose GST on all online shopping from overseas retailers, may help ensure a more level playing field for our local businesses to compete effectively.
Differentiation / Brand Building:
When was the last time you remember the name of the store or seller you bought from on Shopee/Lazada? Thousands of new stores are set up on marketplaces daily. It is difficult to create brand differentiation and recall on these platforms.
Business owners do not own their customers’ data when they sell on ecommerce marketplaces, which limits their brand growth.